In recent years #BigTech has shifted our standards in a wrong direction. We now consider functions and mechanisms to be normal that are not. E.g. since they divide our societies and endanger our democracies through social behavior control and persuasive computing in real time.
The term #Techlash as blend of tech and backlash was coined by the Economist and Schumpeter columnist Adrian Wooldridge in an Economist article published on November 18, 2013 under the headline „The coming tech-lash“ . The term became popular in 2018 e.g. by a Financial Times article written by Rana Foroohar on December 16, 2018 under the headline „Year in a Word: Techlash„.
Citation from a Springer book written by Ian Mitroff and Rune Storesund and published in 2020: „Technology has made human lives incomparably better. Civilization as we know it would utterly collapse without it. However, if not properly managed, technology can and will be systematically abused and misuse and thereby become one of the biggest threats to humankind. This open access book applies proactive crisis management to the management of technology organizations to make them more sustainable and socially responsible for the betterment of humankind.“